Vovia Job Board
Marketing Analytics Specialist
Description
Vovia is different. We think you’ll feel those differences in a few key ways - the people you’ll work with, our focus on continual innovation and development, and our commitment to support you on the path that works for you.
We are seeking a results-oriented, data-driven Data Analyst for our Marketing Intelligence team to help plan and execute integrated analytic strategies for our clients. You will use leading-edge data tools and be given opportunities to test and expand your inquisitive, technical, analytical, and communication skills.
About Us
Vovia is a leading performance media, and data analysis agency. We believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, feels supported, and is doing meaningful work together.
What we Offer
- To be part of a dynamic team in a highly collaborative environment
- Recognition – everyone is a contributor
- To be part of a culture that focuses on continuous improvement and innovation – it really is embedded in everything we do
- Benefits which are designed to help you be the best you can be in life and at work. Including team builders, health benefits and health spending account, ongoing training and professional development, and a performance-based bonus plan
- Flexible hybrid work-from-home options
Our Commitment to Diversity
We all benefit when we are exposed to different ideas, perspectives, and viewpoints. Innovation requires diversity of thought and challenging our assumptions and beliefs. We support and encourage team members to share their opinions and thoughts in a way that is comfortable for each person. Vovia is committed to diversity and welcomes applications from all qualified individuals.
What We’re Looking For
About You
A problem solver with excellent analytical skills and the ability to turn data into meaningful insights. You are always learning and love a challenge. You are motivated and work well independently, but also enjoy working with awesome people in a team setting. Your previous manager or mentor would describe you as a strategic thinker that is dependable, inquisitive, detail-oriented and constantly looking to innovate. You’re always learning how the latest analytics techniques and technologies can help drive results for our clients. You like to talk about data layers and the inspect tool in Chrome is your happy place.
What You’ll Be Doing
- Extracting, transforming, and loading data from various sources, including third-party APIs, databases, and marketing platforms via an ETL tool
- Designing and implementing marketing dashboards and reports in Looker Studio/DataStudio, Tableau, or other BI tools, using data visualization best practices to communicate complex data insights
- Implementing website and conversion tracking scripts via Google Tag Manager
- Using data from marketing platforms like Google Analytics, GA4, HubSpot, Google Ads, and Meta Ads to determine the revenue impact of marketing campaigns and activities
- Conducting ad-hoc analysis to answer specific business questions and support decision-making processes
- Applying data science methodologies and models to identify patterns and trends in customer behaviour, segmentation, and lifetime value
- Collaborating with cross-functional teams, including Digital Marketing, Account management, and client teams to ensure data accuracy and consistency
- Managing multiple projects simultaneously, from requirements gathering to deployment and maintenance, while adhering to deadlines and quality standards.
What You’ll Need to Be Successful
Must Have’s
- BComm, BSc, or BA Degree and/or appropriate combination of experience
- Extreme attention to detail
- A love of spreadsheets both Excel and Google Sheets
- 2+ years of experience working as a marketing/business/data analytics specialist
- Experience in data extraction and analysis, including experience with SQL and Google Big Query
- Proficiency in Google Tag Manager (or comparable platform), leveraging JavaScript and data-layer design when implementing tags, triggers and variables
- Experience setting up and troubleshooting e-commerce data-tracking initiatives
- Strong working knowledge of various data analytics platforms such as Google Analytics and Matomo
- Foundational knowledge of HTML and have worked with various websites and CMS platforms such as Wordpress
Nice to Have’s
- Comfortable navigating within paid media platforms - ie. Meta, Google Ads, Pinterest
- Experience in collecting and attributing leads across multiple platforms such as Hubspot and Shopify
- Understanding of statistical concepts and forecasting methods.
- Foundational knowledge of statistical languages such as R and Python
- Experience with data modeling, ETL processes, and data pipeline development
- Experience implementing and maintaining data platforms such as Google Cloud, AWS, and Microsoft Azure
- Experience implementing and maintaining server-side tracking platforms
The Ideal Candidate will
- Have experience working with marketing data sets
- Have a high degree of comfort with rapidly changing ambiguous contexts and an ability to help chart a clear path forward in these contexts
- Be entrepreneurial and have an eagerness to generate new approaches, spot opportunities, and initiate action
- Should be able to derive actionable insights from the data
- Have an openness to diverse ideas and perspectives
- Bring a “can-do” attitude and value teamwork
- Have the ability to build effective working relationships and quickly establish credibility in new areas of work
- Have strong communication skills
Working Conditions
- Fast-paced environment with multiple projects and deadlines
- Based in Calgary, Alberta ready to work in a hybrid model